Saturday 3 September 2011

Object - Beer.


Beer is the world's most widely consumed and probably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat. Sugars derived from maize (corn) and rice are widely used adjuncts because of their lower cost. Most beer is flavoured with hops, which add bitterness and act as a natural preservative, though other flavourings such as herbs or fruit may occasionally be included. Some of humanity's earliest known writings refer to the production and distribution of beer: the Code of Hammurabi included laws regulating beer and beer parlours, and "The Hymn to Ninkasi", a prayer to the Mesopotamian goddess of beer, served as both a prayer and as a method of remembering the recipe for beer in a culture with few literate people. Today, the brewing industry is a global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries.

Why is beer good? 

Well did you know that beer was critical to the birth of civilization? That’s right – beer.
Scientists and historians line up to tell the amazing, untold story of how beer helped create math, poetry, pyramids, modern medicine, labor laws, and America.
If you think beer is just something cold and filling to drink during sporting matches or in the kind of bars that you probably shouldn’t order wine in, then, boy, are you ever in the dark.
It turns out beer is responsible for, like, all the greatest things on earth.
Don't believe me? Let this documentary prove me right.



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